Canonical redirects solve search engine duplication issues

When we meet with a new client we do an extensive analysis of their current web site. It never ceases to amaze that the previous webmasters did not set up a canonical 301 redirect on their site. It is a basic part of your website set up and it is a measure of the webmasters abilities.



Here is what the canonical redirect is all about

Have you ever noticed that you can type into the browser address field a website name with or without the "www". That is the issue. Search engines, in particular Google will see "www.domainname.com" and" domainname.com" as two completely seperate websites. That is a problem as they are both identical. Search engines penalize websites for identical and duplicate content to prevent spamming. So, the fix is very simple and all websites need to implement some form of this redirect.

If your hosted on a linux server using apache, your can just make an entry in your .htacess file that will redirect the;
"domainname.com" => "www.domainname.com".

There are many formats and switches that can be used, but the basic one is

RewriteCond %{HTTP_HOST} ^domainname\.com$ [NC]
RewriteRule ^(.*)$ http://www.domainname.com/$1 [R=301,L]

This will redirect "domainname.com" to "www.domainname.com". Go ahead and try it in the address bar of your browser. Type in interwebshop.com and you will see it redirect and the address change to www.interwebshop.com.

Don't worry if you don't get it, we do and will take care of it on all websites.

Do you currently have a website and does it redirect. Are you struggling to get search engine rankings? If your not implementing this, it will help and it will remove any duplication penalties currently being imposed on your domain.

There is a general idea that website development and marketing is simple and can be learned in minutes by reading a book. Its just not true. If you just want to have fun, go ahead and play. But if your a business and looking for success, turn it over to the people that have the experience and technical skill. It takes years to learn all of the "in's and out's" and its these simple details like the canonical redirect that will prevent your success.